Star-studded Aisles: Hy-Vee scores with celebrity influencers
By Gretchen Teske – Quad City Times, Davenport, Iowa (TNS) Editor’s note: This story is part of a series that ran in Insight magazine looking at how several Iowa and Illinois companies use influencer marketing. Hy-Vee advertises that it has a helpful smile in every aisle, but there are familiar faces advertising the products, too.
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