New discount shoe store opens on the South Side

ST. JOSEPH, Mo. (News-Press NOW) -- Residents lined up outside of $10 Shoes N' Boots for their grand opening at 10 a.m. Tuesday, May 20.

Store owner Laura Munsell said her and her family have been working on this project for two to three months prior to opening.

"(We) really want to offer affordable footwear for our local community," Munsell said. "We know things are expensive so (we're) looking to give everyone a great deal."

Munsell's niece Jennifer Moore said she spent over $200 buying shoes for her five kids at a different store.
"I could have gotten twice as many shoes for my kids for half the price if I had come here," Moore said.

The store offers a variety of shoe and boot brands for kids or adults to choose from, with about 4,000 pairs of shoes on display in the store front and more in the back.

One South Side resident was surprised everything was $10 and shared what it means to have a new business in town.

"It means a lot," Peggy Steele said. "I just moved to the South Side less than a year ago and I'd like to see more business here."

The family-operated shop is run 10 a.m. to 6 p.m. Monday through Saturday at 6948 King Hill Ave.

"We are so excited to be here in the community," Munsell said. "We are really hoping everybody will come out and give us a chance and find some great footwear."