Wedding first looks

By Metro Creative

Tradition figures prominently in many weddings, but one notable custom is perhaps losing steam among modern couples.

According to The Knot 2023 Real Weddings Study, which surveyed nearly 10,000 couples across the United States who tied the knot in 2023, 56% of couples did a first look on their wedding day. The first look refers to couples seeing each other all dressed up in their formal attire prior to the wedding ceremony.

The Knot reports that just five years ago, only 8% of couples surveyed did a first look, which suggests the tradition of a couple waiting to see each other until the ceremony begins is one wedding day tradition that is perhaps falling by the wayside.

— Metro Creative